This course provides a foundation in basic principles and concepts of marketing, as well as retail merchandising. Students will develop skills in promotion, planning and budgeting, the nature and scope of selling, economic systems, and career-seeking skills. Students completing Entrepreneurship, Marketing 1 and 2 may qualify for college articulation credits. Academic credits: 2 elective credits, Math Related I - 1 credit, visual, performing, applied arts - 1 credit.
This is a required course for students in the Marketing Externship. Topics covered: Employability Skills, Sales & Management, Inventory, Marketing Research, Finance and Ownership. The goal of the course is to help students develop the skills necessary to become upwardly mobile as well as define career goals and startup requirements should they want to start their own business venture. Academic credits: 2 elective credits, Math Related II - 1 credit, visual, performing, applied arts - 1 credit.